Content:

1. Preliminary analyses and diagnostics.

1.1 Costing.
1.2 Analyze former plans. (If applicable).
1.3 Analyze products and services.
1.4 Definition of the current customers.
1.5 Analyze current cover of market.
1.6 Analyze communication and current marketing strategies.

2.1 Portrait of industry.
2.2 Definition of the products and the key services.
2.3 Portrait of the key markets.
2.2 Definition of the target customers.
2.3 Analyze competition.
2.4 Analyze request.
2.5 General diagnostics.

3. Strategic orientations.

3.1 Positionings marketing to be privileged.
3.2 Territories to be developed.
3.3 Type of prospective customers to join.
3.4 Objectives of marketing.
3.5 Strategies of distribution.
5.1 Diagnosis of the observations.

4.1 Definition of the objectives.
4.2 Strategies of price.
4.2.1 Analyze competitive prices.
4.2.2 Analyze cycle of life projected of the products.
4.2.3 Strategic planning of the prices.

5.1 Diagnosis of the observations.
5.2 Choice of the elements to be preserved.
5.3 Improvements to be carried out.
5.4 Planning of the new actions.

6.1 Distinctions and advantages to privilege.
6.2 Choice of the axes of communication.
6.3 Choice of the communication approaches.
6.4 Development of the tools and their contents.

7. Chronology

Advantages of Marketing Plan !